Tools of the Trade

Last updated: Tuesday, 02 July 2024

Whether during podcast interviews or in my DMs, I'm often asked about the apps and tools I use to manage and grow my brands and Shopify store(s).

While these are not all necessary, especially if you're just starting out, these are apps from teams and founders I've found to be absolutely rock-solid for running my businesses, down to their effectiveness, reliability, and merchant support.

Let's get into it, here's what I use (yes, some of these are affiliate links):

Stage One: Just Starting Out

Website: Shopify (obviously)
Theme: Presidio
Email: Omnisend
SMS: Recart
Reviews: Junip
Backups: Rewind
A/B Testing: Shoplift
Financial Tracking: Lifetimely
PayPal Tracking Sync: Proveway

Stage Two: Gaining Momentum

Ad Templates: Creative OS
Landing Pages: Replo
Helpdesk: Gorgias
Accounting: Xero
3PL (UK / EU): Wonderpack
Post-Purchase Survey: Kno
Post-Purchase Upsell: Checkout Promotions

Stage Three: Scaling Fast

UGC Auto-Saving: Archive
UGC Creation: Bounty
Videos: VideoWise
CRO: Oddit
Funnels: Fermát
Influencer Seeding: Kynship
Influencer Management: Superfiliate
Manufacturing: Petra Brands
Virtual Assistants: Inkfire Studio
Screen Recording/Heat mapping: Lucky Orange

Ready for more? Here's 4 ways I can help you level up your ecommerce game:

Ads Course (NEW): A brief and affordable guide to mastering Facebook/Meta Ads.
The Ecom OS: My roadmap for launching and scaling online brands while focusing on profitability. (Join 500+ students.)
Book a Call: We'll outline your goals, craft a custom strategy, and create a tactical plan to supercharge your business.
Promote your business to thousands of niche followers by sponsoring my content.

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Tools of the Trade