TCM #015: A Sneak Peek Into Ecommerce Launch Strategy: From Ground Zero to Hero
Read time: 3 minutes
Morning Shopify Shakers and Movers 👋 – Tom here.
Happy Saturday to 952 motivated ecommerce entrepreneurs.
Below is your weekly one short tip on marketing and revenue growth for your ecommerce business.
Enjoy.
Ever wondered how some brands seem to burst onto the scene with all guns blazing while others... well, let's just say – don't?
It's not magic, it's strategy – a well crafted and considered pre-launch strategy.
Before we dive in, let me share a quick anecdote. A few years ago (starting to show my age here), I was launching my first brand and product. I'd invested blood, sweat, tears and a considerable chunk of change into it. But when D-Day arrived, rather than the Shopify "Cha-Ching", the only sound I heard was crickets.
Why? Because I'd overlooked the power of a pre-launch strategy.
Don't make my mistakes.
Now – let's get down to brass tacks.
Step 1: Build a tribe, not just an audience
Think of your customers as a community; your tribe. You want people who are not just interested in your product, but also engaged with your brand's vision. Start by identifying your ideal customer and then create content that speaks directly to them.
Step 2: Create a buzz
Generate excitement around your upcoming launch. Leverage social media, blog posts, influencers, SMS – whatever it takes to get the word out. Remember anticipation is key. You want your tribe waiting with bated breath for your launch.
Step 3: Give 'em a taste
Consider offering a sneak peek of your product. This could be a sample, a demo on a live feed, or a behind-the-scenes look at the product creation process. It's like offering a free sample at the grocery store – it's darn hard to resist.
Step 4: Leverage scarcity
Nothing makes people want something more than the fear of missing out. Use genuine scarcity – limited-time offers or exclusive pre-launch deals to create a sense of urgency.
Now, I know this might seem like a lot. But these strategies can be the difference between a launch that's a dud and one that's a runaway success, building momentum that snowballs.
And remember, it's not about perfection. It's about progress.
It's time to take the bull by the horns and start building that anticipation for your brand!
Need more guidance? I'm here to help. My in-depth Ecom OS course, where I guide you step-by-step through the process of creating a thorough pre-launch strategy (among everything else you should ever need) launches very soon. Learn more here.
Keep shaking and moving. And seriously remember this journey is a marathon, not a sprint. So take it step by step and don't forget to have some fun along the way. Enjoy the climb today, not after you've reached that ever moving summit.
That's it for today! I'll be back next week with with more to help you level up your ecommerce game. Until then, keep going and don't forget to touch grass.
Cheers!
Tom
P.S. Have a topic you'd like me to cover in the next newsletter? Let me know. I'm all ears. 📬
P.P.S. Ready for more? Here's how I can help you level up your ecommerce game:
- The Ecommerce OS: This is my go-to system for skyrocketing from $0 to $1M in revenue (while staying profitable). (Early birds, you're in for a treat—enjoy 50% OFF on launch day later this month. I'm anticipating having it live on Friday 26th.)
- Team up 1:1: Together, we'll outline your goals, craft a knockout strategy, and create a tactical action plan to supercharge your Shopify store. (Join 200+ clients who have already upped their ecommerce game.)
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Catch you next week or over on Twitter.
