TCM #025: Slow and Steady Wins the Ecommerce Race
Read time: 2 minutes
Happy Saturday to 1,118 motivated & curious entrepreneurs. 👋
Below is your weekly one short tip on marketing and revenue growth for your ecommerce business.
Enjoy & please hit reply if I can help in any way.
Grab a cuppa, and let's chat. 🍵
You know, I was lounging on my couch last night, scrolling through what we're now calling "X" (as one does), and I stumbled upon this gem from Steve Jobs that Sean Frank shared.
Yep, *that* Steve Jobs.
Dated 17th March, 1986, this memo was all about building Apple "slowly and carefully."
The "slow" approach led to a cool 3 trillion dollar company. 🤯
So, let's break it down and see how we can sprinkle some of that Apple magic onto our own brands, shall we?
1. Fewer Cooks, Tastier Broth
Jobs was onto something. He believed in the power of a tight-knit, passionate crew over a sprawling team. No need to convince a boardroom of folks or manage a small army.
It's not about the headcount. A few dedicated souls can make magic happen. And hey, fewer people to split the pizza with on late work nights! 🍕
2. Meeting Schmeeting
Steve was not a fan of meetings eating into precious work time. He proposed a "No Meeting Day."
How about setting aside a day just for you and your store each week? No calls, no Zoom fatigue. Just you, your ideas, and maybe some lo-fi beats in the background.
3. Be a Doer, Not Just a Delegator
Jobs warned about the sneaky shift from being hands-on to just pointing fingers (not the accusatory kind, the delegatory kind).
Even if you've outsourced like crazy – dive into your store now and then. Get your hands dirty. Remember the thrill of packing an order or designing a new product page? Relive it!
Wrap Up
Building a DTC empire isn't a sprint; it's a marathon with some dance breaks.
Heck, it's taken me a decade to get to where I am. So, channel your inner Steve Jobs, take things slow, and sprinkle in some fun.
And remember, I'm here along with a small but vocal community cheering you on every step of the way.
Catch you next week, and keep those curiosity flames burning!
Cheers,
Tom
P.S. Need some help to boost your store? Hit me up – I've just opened up call availability into my evenings for the next couple of weeks. Or come and join your community.
Have a topic you'd like me to cover in the next newsletter? Let me know. I'm all ears. 📬
Ready for more? Here's 2 ways I can help you level up your ecommerce game:
- The Ecommerce OS: This is my go-to system for skyrocketing from $0 to $1M in revenue (while staying profitable). (The price will increase again by $10 tonight.)
- Team up 1:1: Together, we'll outline your goals, craft a knockout strategy, and create a tactical action plan to supercharge your Shopify store. (Join 225+ clients who have already upped their ecommerce game.)
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Catch you next week or over on Twitter.
