TCM #026: Let Go to Let Grow – The Ecommerce Paradox
Read time: 4 minutes
Happy Saturday to our growing community of 1,197 motivated & curious entrepreneurs. 👋
This week, let's delve into scaling and the pivotal role of the right team, agency or even tool in your ecommerce business.
Enjoy and please hit reply if I can help in any way.
P.S. Apologies I've been MIA for the last 2 weeks – life got a little crazy there for a minute.
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A recent podcast I tuned into emphasised the importance of entrepreneurs stepping aside and letting talent take the lead. Here's a breakdown:
1. The Singular People Problem
Every entrepreneur believes they're facing a myriad of challenges. But at the core, it's often about the 'people problem'.
Whether it's an individual, an agency, or heck, even a tool that your VA can leverage, the essence remains the same.
As businesses grow beyond the $1-3 million mark, it becomes less about the entrepreneur's prowess and more about the collective strength of the team and the systems in place.
2. Ego vs. Growth
For a business to truly scale, it should be able to operate without its founder at the helm.
This realisation can be a blow to the ego. We, as entrepreneurs, often love the feeling of being indispensable.
But true growth happens when the business becomes a self-sustaining entity. It's not about you; it's about the legacy and systems you set in place.
3. A-Players vs. B-Players
There's a stark difference between A-Players and B-Players.
A-Players are those who go above and beyond, transforming every facet of a company. They're proactive, innovative, and often come up with solutions that B-Players might overlook. They don't just do tasks; they own them.
A poignant example is of a brand manager who took initiative, showcased ownership, and went the extra mile to ensure quality of a new SKU by ordering samples from over a dozen suppliers. Such dedication and drive are hallmarks of A-Players.
4. The Culture of Excellence
Building a company culture that thrives on excellence starts at the top.
A-Players are attracted to such cultures, and they, in turn, raise the bar for everyone around them.
If you've ever been part of a winning team, you know the difference in vibe, expectations, and performance.
Intolerance for anything but excellence sets the tone for the entire organisation.
Wrap Up
Success in scaling is as much about the people you bring on board, the agencies you collaborate with, or the tools you leverage as it is about your vision and strategy.
Prioritise finding and nurturing A-Players, and sometimes, step aside and let them lead the way.
A thriving business is a collective effort.
Catch you next week with more insights. Until then, stay curious and always aim for excellence!
Cheers,
Tom
P.S. Need insights on team building, scaling strategies, or the right tools? I'm here to help. Join our community for more discussions on these topics (right now it's free for the first 7 days).
Have a topic you'd like me to cover in the next newsletter? Let me know. I'm all ears. 📬
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- Team up 1:1: Together, we'll outline your goals, craft a knockout strategy, and create a tactical action plan to supercharge your Shopify store. (Join 230+ clients who have already upped their ecommerce game.)
- Head of Ecommerce On-Demand: Elevate your Direct-To-Consumer business with tailored ecommerce support, on-demand. From task-based support to advanced platform audits, it's the game-change your ecommerce operation may just need.
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